WRITER EDITOR | SALLY PARKER

Experience

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Award-Winning Writer & Editor

Freelance Writer – Since 2000
  • Profiles of people and their passions - academics, business owners, creatives, young professionals, entrepreneurs
  • Features on faculty, alumni, campus initiatives and student activities 
  • Strong skills in writing about academic and business theories and practices for a general audience
  • Niches: Education, management, entrepreneurs, environment/sustainability, wellness, history 

Freelance Editor -- Since 2000 
  • Crave: You Can Enhance Employee Motivation in 10 Minutes by Friday -- Gregg Lederman
  • American Mindset: Business Communication for International Students in the US -- Sara Muriello
  • Train Without Pain -- Andy Walker 
  • University communications editing -- magazines, e-newsletters, annual and donor reports, including $1.37 billion university campaign
  • Business school reaccreditation report with 24 contributors
  • Banking legal agreements
  • Blogs - health, wellness, medical, education
  • Magazines (alumni, consumer, regional)
  • Weekly business newspaper

Special Projects Editor, Rochester Business Journal –  2003-2017
  • Recruited to manage and edit features and supplements for the leading source of business news in the Rochester MSA (population 1.1 million). 
  • Oversaw editorial content of 12 annual newspaper supplements.
  • Led publication of Explore Greater Rochester, region’s official visitors guide. Circulation 150,000, four-color glossy, 96 pages. Fast-paced, deadline-driven team effort. 
  • Conceptualized and edited work by freelancers and staff writers. Cross-team collaboration with designers, events team and tourism agency. Skilled in both long- and short-form journalism.
  • Wrote and edited weekly feature sections, including the arts and profiles of young professionals.
  • Edited and sent e-newsletters to nearly 19,000 subscribers; updated two websites. 
  • Part of four-editor team reimagining and overhauling newspaper’s mix of print and digital content, as well as production processes, with website relaunch.
  • Conceived, wrote features and edited freelance stories in 8-page monthly lifestyle section. 
  • Launched and edited popular annual magazine for local college students, circulation 80,000.   

 Technical Communications Manager, Global Crossing Ltd. – 1998-2000
  • Managed technical communications from IT division to telecom company employees in multiple locations around the country. Division’s sole writer and editor.
  • Responsible for internal communications campaigns for technology upgrades and new intranet that increased engagement and excitement by initially resistant adopters. 
  • Interviewed subject matter experts, translating technical jargon for a general audience. 

Editor and Assistant Director/Publicist, University of Rochester Office of Communications
  • Edited and wrote articles for Currents, print and digital employee newsletter circ. 11,000. 
  • Part of team that redesigned the print newsletter and launched the first digital version. 
  • Wrote features and profiles in Rochester Review alumni magazine, circ. 70,000.
  • Interviewed faculty on research, writing and teaching projects. Placed stories in media outlets. Academic areas included political science, economics, history, linguistics and literature.
  • Edited and wrote newsletters and brochures for university clients.

Copy Editor, Reporter and Columns Editor, Rochester Business Journal
  • Responsible for copy editing and proofreading of business newspaper and supplements.
  • Oversaw publication style guide.
  • Managed and edited 15 monthly columns by business experts.
  • Reported and wrote articles on trends in business.

Awards
For 2013 series on hydrofracking in New York:
  • First place, best environmental story, National Newspaper Association
  • First place, in-depth reporting, New York Press Association
For story on unhealthy office conditions:
  • Aspiration Award, American Lung Association

Education
    
  • M.A. English/rhetoric & composition - SUNY College at Brockport
  • B.A. writing - Houghton College  
  • Yoga Teacher Certification - Kripalu Center for Yoga & Health              
   
Skills
  • AP and Chicago styles 
  • PC and Mac
  • CMS (WordPress, Weebly), FTP, social media, Microsoft Office, Adobe

Volunteering
Yoga teacher. Past -- reading tutor, teaching artist, prison volunteer, publicist/board member

Fascinates me 
Art/architecture, urban design, business history,
genealogy, health & wellness 
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